Principle 10 – deeper understanding

Reinforce community and government efforts to protect and fulfil children’s rights

Principle 10 calls on business to reinforce community and government efforts to protect and fulfil children’s rights.

Essentially, this principle asks business to respect the rule of law and to mindfully pay taxes so that corruption and tax evasion do not drain funding from social programmes aimed at children, and to help – and not undermine – the government’s efforts so that they meet their obligations with respect to protecting and fulfilling children’s rights. On top of this, Principle 10 encourages business to commit to social investment programmes for children in areas such as health, education, child rights awareness, recreation, and child protection. Ultimately, business’s efforts should be coordinated with and complementary to existing governmental initiatives that help protect and fulfil children’s rights.

Business should collaborate with the government in developing policies that will guide private and public partnerships. Young person in the Philippines

What the Consumers Want

The recent financial crisis created new trends. The general public, for instance, demanded that several sectors should work together for the overall social good. The private sector was levelled with a special demand: to respect the lives of employees and to better understand and address the impact their actions had on people everywhere. According to a metropolitan survey conducted by United Minds and Metro International

  • 64% of respondents would like to be part of a truly important cause

  • 78% of respondents think companies should take greater responsibility for the development of society

  • 48% of respondents have actively chosen to buy products because of their positive impact on society

Similarly – and this time from the business perspective – the UN Global Compact-Accenture CEO Study on Sustainability (2013) found that:

  • 84% of CEOs believe that business should lead efforts to define and deliver sustainable development goals

  • 38% of CEOs believe they can accurately quantify the value of their sustainability initiatives

  • 97% of CEOs see sustainability as important to the future success of their business

It is clear from these results that people want companies to act humanely and to invest in children and their futures, and that the majority of CEOs understand this. By creating a better environment for families today, business can create good trends that will ensure sustainable positive change.