Why child rights matter to your company

Children’s rights are an essential investment in a sustainable future. Safeguarding these rights helps build the strong, well-educated communities that are vital to creating stable, inclusive and productive societies. The private sector impacts children’s lives both directly and indirectly, and all companies in all industries – global, regional or local – can make a difference. 

Business activity influences the daily life of children in a number of ways, from impoverished communities where children are held back from getting an education because they need to support the family with their income, to the marketplace where children react to marketing messages and learn about the world via the many products surrounding them. 

But children as stakeholders are not only objects and receivers of company activity, they are also actors in society today and in the future. Children are current consumers and future employees; they may also affect your business as sons and daughters of employed personnel who are stressed and underperforming at work because they cannot meet their obligations as parents. Children are also often the progressors of sustainable development, influencing their parents’ consumer behaviour. 

Companies that want to take part in the movement pushing sustainable development forward, creating the world that we together have formulated in the Sustainable Development Goals and Agenda 2030, need to safeguard, empower and consider the opinions of those we should be creating that world together with. Considering children’s rights holds the possibility of enriching your business and easing your way into the challenges of the future. 

After all, children’s rights are the ultimate definition of sustainability